Tictrac

Tictrac is an interactive health media app which combines wellness and action plans with team-building activity challenges, multimedia content, and behaviour change programs. Tictrac offers a campaign-led engagement model featuring videos, podcasts and written content to help users eat healthy, stay motivated, keep active and reduce stress. Tictrac’s SaaS, API and enterprise customers include global organisations and government bodies like Allianz, Aviva, Generali, Harvard Health, KPMG, Cigna, Lloyds Bank and Bupa Hong Kong.

LEAD UX WRITER & CONTENT MANAGER
- Planning and writing content for mobile and web user interfaces, including microcopy, user education, direct emails, external comms, style guides, customer journeys, product launches, interaction flows, campaign launch content and responsive content
- Editing content for mobile and web experiences with strong understanding of design thinking and user experience
- Applying and maintaining consistency in content standards and elevating the company’s overall quality of work
- Collaborating with designers, researchers, product managers and marketing managers to serve a global content audience

SLIDE 1
SLIDE 2
SLIDE 3
SLIDE 4
SLIDE 5
SLIDE 6